Wiped Out
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a baby wipes manufacturer operating across India. The company has experienced a decline in market share over the past five years despite stable pricing and distribution channels. Analyze the reasons for the decline and provide recommendations to reverse the trend.
Objective
Identify the root causes of the client's declining market share and recommend both short-term and long-term strategies to improve it.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data