Sky High
pricing
What this case is about
Your client has invented a one-of-a-kind space jetpack that can take a customer to the Moon. He wants to know what to charge for the experience.
Objective
Recommend a price that maximizes profit among the available demand scenarios while checking that it covers the cost of providing the service and recovering the development investment.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation