Rep Rate
pricing
India-specific
Set in North Campus, New Delhi, India; the figures and context are India’s.What this case is about
Your client is a fitness company planning to open a gym in North Campus, New Delhi. They want your help deciding what monthly subscription rate to charge.
Objective
Recommend a monthly subscription rate that supports profit maximization, using the cost floor, customer value, and competitor pricing while recognizing what cannot be established without price-response data.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation