Fresh Coat
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a chemicals and paints company that has launched a new paint with a special feature. The company is unsure how to price it and asks you to recommend a price.
Objective
Recommend a price that covers the product’s costs while remaining within a defensible estimate of customer value, and explain the key assumptions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data