Sea Change
pricing
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Your client is a billionaire who owns a yacht and wishes to start a ferry service between North and South Bombay to generate revenue. The client wants you to help decide the pricing strategy for a daily commute ferry service to maximize profits.
Objective
Determine an optimal pricing strategy for the ferry service that maximizes profits.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation