Brush With Forever

Your client is a US-based toothbrush manufacturer who has developed a new innovation: a toothbrush that lasts forever. The R&D expenses are sunk, and there are currently no competitors offering a similar product. You are asked to analyze the pricing strategy for this new toothbrush and advise on whether to launch it, the appropriate price, and how the client can maximize value from this innovation.

Determine the optimal pricing strategy for the eternal toothbrush based on customer value and provide recommendations on market launch and revenue maximization.