Rotor Rush
pricing
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client is a helicopter air service provider planning to operate inter-city helicopter transport in Delhi, connecting the airport to two different city endpoints. They ask how to price this service and whether it is a viable business. They currently operate in London, Paris, and New York, and want to understand the costs, pricing strategies, and market potential in Delhi where there are no direct competitors.
Objective
Determine an appropriate pricing strategy and evaluate the viability of the helicopter air service business in Delhi.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation