Can You Pay More?
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Coca Cola. They are considering increasing the price of their canned beverages in India from Rs 23 to Rs 27 per can. They want to increase their revenue and have asked for advice on whether this price increase is a good decision.
Objective
Evaluate whether increasing the price of Coca Cola's canned beverages in India is economically feasible and recommend the best pricing strategy.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation