Location, Location, Location
pricing
India-specific
Set in Kolkata, India; the figures and context are India’s.What this case is about
Your client is a builder who has recently developed a housing complex in the outskirts of Kolkata. He wants to figure out the optimal price to sell the 1000 apartments. Help him decide on a pricing approach considering cost, competitors, and value factors.
Objective
Recommend an appropriate pricing strategy and specific price points for the apartments based on cost, competitor benchmarks, and value considerations.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation