Cash Cow
pricing
India-specific
Set in Uttar Pradesh, India; the figures and context are India’s.What this case is about
Your client is a Swedish company launching their first product, a new variation of cow feed, in the Uttar Pradesh market in India. They want to determine the optimal pricing strategy for this product. How would you approach pricing this cow feed?
Objective
Determine an optimal price for the new cow feed product that balances costs, competitor prices, and the value delivered to customers in the target market.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data