Sugar Coated
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a pharmaceutical company that has developed a new oral tablet for diabetes patients in India. This tablet has fewer side effects than traditional insulin injections and will be available over the counter. The market is highly competitive. The client wants to know how to price this new medicine to maximize profits.
Objective
Determine the optimal pricing strategy to maximize profit for the new oral diabetes drug considering cost, competition, and customer value factors.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly