Luxury Lane
market entry
What this case is about
Your client is a luxury car manufacturer considering entry into Bangladesh. The client wants your advice on whether and how to enter this market. Please assess the opportunity and make a recommendation.
Objective
Establish whether the client can break even within three years under a reasonable market-entry model, and identify the main risks to that conclusion.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation