Raising the Bar Tab

market entry

India-specific
Set in Mumbai, India; the figures and context are India’s.

What this case is about

I am a director at a large investment bank, where the work is stressful and the hours are long. Last week I spent only half a day with my family, and the thought crossed my mind that I should open a bar. I have not worked through the idea, and I want your help deciding whether I should do it.

Objective

Establish whether opening the bar fits the client’s personal goals and is financially feasible relative to his current salary, while making clear what assumptions need validation.

Skills this case tests

Communicating clearly
Judgement and recommendation
Working the numbers
Structuring the problem