Three Islands, One Phone
market entry
India-specific
Set in India, Indonesia, Vietnam and the Philippines; the figures and context are India’s.What this case is about
Our client is an Indian smartphone manufacturer considering expansion into Indonesia, Vietnam or the Philippines. It wants to compare how lucrative these markets are and decide which one to enter. How would you assess the options?
Objective
A good answer should identify the strongest market on demand, customer fit, competition and distribution while noting what additional evidence is needed to establish which entry would maximize profit.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation