Heavy Lifting
market entry
What this case is about
Your client is a major US garbage-handling company considering an expansion into household moving services. The CEO wants to know whether to enter the market and what to analyze before doing so.
Objective
Determine whether an East Coast moving business can generate profit over three years and make use of synergies with the client's existing business, while identifying material risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
Communicating clearly