Lab Results Pending
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a medical lab chain based in the United States that is considering entering India and setting up testing labs. It wants to enter within the next six months. What factors should it consider before deciding how to enter the market?
Objective
Establish the clinical, regulatory, operational, commercial, and market conditions the client must assess, then recommend a practical and appropriately phased entry approach.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly