Ten Minutes Away
market entry
India-specific
Set in Bangalore, India; the figures and context are India’s.What this case is about
Our client is considering entering the hyperlocal delivery space. How can we help them set it up?
Objective
Recommend whether and how the client should enter Bangalore by defining a differentiated, operationally feasible service and the risks to validate as it seeks market share within a year.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Working the numbers