Raising the Skyline
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a tower crane company considering entry into India. It wants to know whether it should enter the market and how it should approach the opportunity. How would you assess the decision?
Objective
Estimate the indicated crane fleet requirement from the supplied site and operating assumptions, then explain what additional evidence is needed before making an entry recommendation.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation