Sunlit Screens
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client manufactures solar-powered televisions, and demand in its home market has saturated. The client is considering launching in India and wants to maximize revenue. Should it enter, and which part of India should it target?
Objective
Assess the revenue opportunity for a solar television launch in India, identify the most attractive target geography, and recommend whether to enter while flagging the assumptions that need validation.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation