Clear Water
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client has developed a powder that kills germs when added to water and believes India could be a promising market. Should the client enter India?
Objective
Establish whether first-year returns justify entering India and recommend a feasible, responsible route to market that addresses adoption and product-safety risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation