Island Crossing
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client operates ferry services across India and is considering a new service from Chennai to Port Blair. They want your view on whether to enter this route, focusing on the annual revenue it could earn from Indian tourists. How would you assess the opportunity and advise them?
Objective
Estimate annual ticket revenue from Indian tourist demand for the Chennai to Port Blair service and determine whether that revenue supports moving forward with a full launch assessment.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation