Network to Classroom

market entry

India-specific
Set in India; the figures and context are India’s.

What this case is about

Your client is Airtel, which is considering entering the education sector in India. It wants to capture a large share of the market and plans to enter within the next year, but has not set a budget. Recommend which part of the sector Airtel should enter and how it should approach the launch.

Objective

Choose an attractive education segment for Airtel, size its market and realistic first-year opportunity, and recommend a practical entry plan that addresses setup needs and key risks.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation