Desert Wallet
market entry
What this case is about
Your client is a Dubai-based e-commerce firm backed by Paytm that currently leads over 50 percent of the Gulf e-commerce market. They want to enter the fintech space in the UAE and need your recommendation on whether to enter, what product to launch, and how to do it. The client wants to maximize their ROI over the next five years. They have four fintech verticals in mind: a wallet, micro lending card, stock broker, and insurance and credit card marketplace. They want your help to understand the market potential and the operational challenges.
Objective
Determine the attractiveness of entering the UAE fintech market with the optimal product choice and recommend a go-to-market strategy considering economic potential and operational feasibility.