Cold Chain Reaction

Your client is an Indian Co-vaccine manufacturer who currently outsources distribution to a third-party vendor but wants to set up their own distribution channel. The objective is to achieve 20 percent revenue growth by initially distributing Co-vaccine to frontline workers in the western half of India within two months. You need to evaluate whether the client should set up their own distribution channel and recommend an approach.

Determine the operational and financial feasibility of setting up the distribution channel for Co-vaccine and provide a recommendation considering risks and market conditions.