Kick the Habit

Your client is a pharmaceutical company that produces anti-smoking pills which reduce the urge to smoke and require a prescription for use. The product has been successful in other countries and the client wants to introduce it in India at a premium price. You need to evaluate if launching this drug in India is feasible, estimate the target market size, the expected market share, and recommend a feasible pricing strategy.

Determine whether the anti-smoking pill can be successfully launched in India, estimate the potential market size and share, and suggest an optimal price for the product.