Chopper on Call
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client wants to start an Uber for helicopters in India and is considering entering the market. They want to know what you think of the idea, where to start the service, who the customers would be and why they would pay, and also want a guesstimate to calculate the market size for this service.
Objective
Evaluate the feasibility of an Uber-like helicopter service in India by assessing market potential, target customers, pricing, and estimation of market size.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data