Technically Woven

market entry

What this case is about

Your client is a leading multibillion dollar Indian textile conglomerate that wants to launch a technical textiles business outside India. They have recently acquired a German company specializing in technical textiles and want your help in evaluating which geography to enter and how to approach the market entry.

Objective

Evaluate the attractiveness of potential markets for technical textiles and recommend the best entry strategy for the client.

Skills this case tests

Structuring the problem
Judgement and recommendation
Working the numbers