Gig Economy
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a startup based in a tier 2 city that trains engineering graduates for entry-level engineering jobs. They are exploring a new gig worker business model where they train these graduates and send them as gig workers on contractual projects to organizations, charging the firms for these services. Assess the viability of this new business model.
Objective
Evaluate the market opportunity, risks, pricing feasibility, and overall financial viability of the new gig worker business model and provide recommendations.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation