After the Bell
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an after-school tutoring company looking to enter the Indian market. Their product is a tablet device with both online and offline content priced at one lakh rupees per student per year. The client targets school children aged 5 to 17 years. Your task is to analyze the opportunity and advise on decision parameters for entering the market.
Objective
Assess the market opportunity in India for the client's tutoring product and recommend whether to enter, including sizing potential revenue and strategies to grow market share.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation