Stream and Sweat

Your client is Vivid Sports, a US-based fitness company owning studios with gyms, yoga, and swimming pools. They have not recovered from membership losses after COVID and want to enter the online fitness courses space. They seek to evaluate whether to offer online courses themselves or acquire an existing player. How would you approach this decision?

Evaluate the financial, operational, and strategic factors to recommend whether Vivid Sports should build their own online platform or acquire an existing player.