Chemistry Lessons
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a foreign petrochemical company based in Europe that produces five chemicals. They want to expand by entering the Indian market. You are asked to help the client decide whether to enter this market and how to approach the entry decision. Consider the market attractiveness, operational feasibility, and other relevant factors.
Objective
Assess the attractiveness and feasibility of entering the Indian petrochemical market and recommend whether and how the client should enter.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
Judgement and recommendation