Home Sweet Home
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a foreign insurance company already present in health and life insurance segments in India. They have noticed very low penetration in the home insurance market and want to enter this segment. They want you to build a go-to-market strategy for launching home insurance products tailored for new and existing homes.
Objective
Develop a go-to-market strategy including target segmentation, product rollout, and use of existing strengths to successfully enter the home insurance market.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation