Cleared for Take-off

Your client is a European low cost airline facing stagnant growth in Europe and looking to expand into the Indian market. They want to explore opportunities for long-term growth by entering India’s domestic airline sector targeting major cities. They need your help to evaluate the financial attractiveness, operational feasibility, and recommend the best mode of market entry.

Evaluate the attractiveness and feasibility of entering the Indian domestic low cost airline market and recommend the optimal market entry strategy.