The Wheels on the Bus
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an international manufacturer of electric buses with a strong presence in Europe. They are impressed by the Indian government's initiatives to promote electric vehicles and want to know if they should introduce their electric buses in the Indian market, starting with the city of Ahmedabad. You need to assess the market conditions, potential challenges, and whether it is a good move for the client.
Objective
Determine if the client should enter the Indian electric bus market and under what conditions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation