The Wheels on the Bus

market entry

India-specific
Set in India; the figures and context are India’s.

What this case is about

Your client is an international manufacturer of electric buses with a strong presence in Europe. They are impressed by the Indian government's initiatives to promote electric vehicles and want to know if they should introduce their electric buses in the Indian market, starting with the city of Ahmedabad. You need to assess the market conditions, potential challenges, and whether it is a good move for the client.

Objective

Determine if the client should enter the Indian electric bus market and under what conditions.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation