Ring the Alarm

Your client is a US telecom operator in the 1980s that currently holds a monopoly on end-to-end landline services. They want to enter the home security market by launching a hardware-based plug-and-play security system that connects to their landline and alerts homeowners of break-ins. They want to target existing landline customers and are seeking advice on whether to enter this market segment.

Assess whether the client should enter the home security market by evaluating the financial feasibility, operational capability, and market attractiveness including risks.