Covered Online
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a large financial services company from a Western country planning to enter the Indian market by launching a digital car insurance product. They want to understand the attractiveness of the market, the profitability potential, the risks involved, and the best entry strategy. Please advise the client on whether and how to enter this market.
Objective
Evaluate the market opportunity, profitability, risks, and recommend an entry strategy for the client's digital car insurance product in India.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation