Silver Service
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a real estate developer who has created a residential complex specifically for senior citizens aged 60 and above. Now, the client wants to venture into a completely new business outside of real estate that caters to this senior citizen segment. Your task is to brainstorm potential business ideas in various sectors targeting this demographic and prioritize them based on attractiveness and market opportunity.
Objective
Identify and evaluate new business opportunities outside of real estate that serve the 60 plus senior citizen segment and recommend the most viable sectors for entry.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly