Class Act
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an engineering and construction company based in India with strong tech services capabilities and $5-10 billion in revenue. They want to diversify by entering the EdTech business through collaborations with Indian engineering colleges. They plan to offer unique courses to students and want advice on how to strengthen their position and what partnerships they should build.
Objective
Develop a strategy for the client to successfully enter the EdTech market by selecting target colleges, course offerings, platform development, stakeholder incentives, and future growth opportunities.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly