Desert Charge
market entry
What this case is about
Your client is a leading Chinese electric vehicle manufacturer with over 40 percent market share in China. They are considering entering the Dubai electric vehicle market and want your help to analyze the market feasibility and provide recommendations on whether and how to enter. They currently operate in China and some Southeast Asian countries and aim eventually at profitability in the Dubai market.
Objective
Estimate potential sales volume for the client's EVs in Dubai in the first year and assess the attractiveness and feasibility of entering this market.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data