Pills on Wheels
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is considering entering India's e-pharmacy industry during COVID. Customers order medicines online and have them delivered to their homes. Estimate the annual revenue opportunity the client can expect across India.
Objective
Estimate annual Indian e-pharmacy revenue by sizing households that have both the access and willingness to use the service, then estimating their annual medicine spend.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation