Footfall Friday
guesstimates
India-specific
Set in Khan Market, New Delhi, India; the figures and context are India’s.What this case is about
Your client is the management of Khan Market, a retail and dining district in New Delhi. They want to estimate how many people visit the market on a typical weekend day.
Objective
Estimate daily purpose-driven visitors by combining restaurant and shopping traffic while adjusting for people who do both.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation