Fuzzy Math
guesstimates
India-specific
Set in Bangalore, India; the figures and context are India’s.What this case is about
Your client wants to estimate the total number of tennis balls sold annually in Bangalore. You should focus on demand-side estimation by considering tennis balls used for tennis matches, street cricket, and as pet toys. Determine the number of balls sold based on the frequency of matches and the average life span of tennis balls in different uses.
Objective
Estimate qualitatively the total annual number of tennis balls sold in Bangalore by decomposing demand by usage type and calculating consumption rates.
Skills this case tests
Structuring the problem
Working the numbers