Under the Covers
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client wants to estimate the total annual spending on bedsheets for self use by households in India. They want to understand the size of this market across different income classes and types of housing.
Objective
Estimate the total annual spending on bedsheets for self use by households in India, broken down by income class and housing type.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data