Pillion Riders
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is interested in understanding the potential market size for 2-wheeler taxis like Uber Moto and Rapido in India. They want you to estimate the total number of such rides that could occur each day across India. You should consider the urban population, relevant age segments, travel types, and conversion rates by city tier and travel mode.
Objective
Estimate the potential daily number of 2-wheeler taxi rides in India.
Skills this case tests
Structuring the problem
Working the numbers