Popcorn Economics

guesstimates

What this case is about

Your client owns a multiplex theatre and wants to estimate its annual revenue. You need to consider the main revenue streams including ticket sales, parking, food and beverage, and advertising. You have data on average footfall, pricing, number of shows, and occupancy for weekdays and weekends. Estimate the yearly revenue for the entire multiplex.

Objective

Estimate the multiplex's annual revenue by analyzing and combining its key revenue streams.

Skills this case tests

Structuring the problem
Working the numbers