Dead Serious Business
guesstimates
India-specific
Set in Ahmedabad, India; the figures and context are India’s.What this case is about
Your client is asking you to estimate the value of a coffin maker's business in Ahmedabad. You need to determine the potential market and profitability of such a business, taking into account demographic factors and financial assumptions.
Objective
Estimate the net present value (NPV) of a coffin maker's business in Ahmedabad, considering relevant market size, costs, pricing, and demographic constraints.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation