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guesstimates

What this case is about

Your client is a digital media analyst interested in estimating the total duration of ads streamed on YouTube in a single day. They want to understand how ad duration varies based on user types, video lengths, and ad formats to better optimize ad inventory and user experience.

Objective

Estimate the total duration of ads streamed on YouTube in one day considering different user segments, video lengths, and ad formats.

Skills this case tests

Structuring the problem
Working the numbers
Reading the data