Life Cycle
guesstimates
India-specific
Set in West Bengal, India; the figures and context are India’s.What this case is about
Your client is interested in estimating the number of cycles sold annually in West Bengal. They want to understand demand split across urban and rural regions as well as income segments. Estimate the yearly sales of new cycles in West Bengal including personal and professional use but excluding shared cycle systems.
Objective
Estimate the annual number of new cycles sold in West Bengal considering population, household sizes, income distribution, and cycle ownership rates.
Skills this case tests
Structuring the problem
Working the numbers