Two Minutes to Lockdown
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client wants to estimate the total revenue generated by Maggi instant noodles in Delhi during the first phase of the lockdown. You need to consider the population distribution, consumption behavior by age group and location, and Maggi's market share. Focus only on the population above the poverty line and ignore the rural market due to its insignificance.
Objective
Estimate Maggi's total revenue in Delhi during lockdown phase-1 based on consumption patterns and demographic data.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data