A Monthly Matter
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client wants to estimate the number of sanitary pads used annually in India. You need to determine this figure by analyzing demographic factors, usage patterns, and market penetration across different income groups and regions.
Objective
Estimate the annual number of sanitary pads used in India based on population segments and usage assumptions.
Skills this case tests
Structuring the problem
Working the numbers